As a testament to product innovation and design excellence, Initial is pleased to announce the recent attainment of President*s Design Award Singapore 2013, Singapore’s most prestigious design accolade. It is conferred by the President of the Republic of Singapore, and jointly administered by Design Singapore Council and Urban Redevelopment Authority. With an appointment panel of expert jurors from both Singapore and overseas, the award recognizes excellence across various design disciplines that contributes significant differences to the community and improves the quality of life.
Signature Range, embraces the Signature Design Language through an empathetic design research comprising multiple facets. The study not only unravels the spoken and latent needs of stakeholders, but also the aspirations and projected future of the brand.
From brand study, product analysis, emotive inspiration, environment landscape, to user attitude and behavior, Signature range undergone stringent R&D process, intensive product testing and science validation. With a commitment to achieve quality hygiene standards, the new Signature range integrates functionality and aesthetics, in collaborations with Orca Design.
The refining factor revolves around product design improvement and efficacy, to translate optimal benefits and values to end users. Designed with a sleek, curvy and edgy outlook, Signature range fits into today’s business arena of service experience and aesthetics appeal.
To enhance user’s experience, Signature range is designed with sensor technology for the Feminine Hygiene Units to heighten hygiene standards for female users. The Air Fresh units are engineered to enhance fragrance coverage and the units are supported with Safety Regulatory Compliance that meets local and international quality and safety requirements. This means, providing the necessary health and safety assurance to users.
For more enquires on our Signature range, please contact our Hygiene consultants at