Initial at the Recent LOO (Let’s Observe Ourselves) Carnival & Award 2011
Initial is privileged to be the main sponsor and partner with Restroom Association Singapore toparticipate in the recent LOO Carnival & Award Ceremony on 24 and 25 November 2011. Held at the eco-mall, City Square Mall, the carnival was welcomed by the Chief Executive Officer of NationalEnvironment agency, Mr Andrew Tan and attended by various participating organizations,government agencies, sponsors, partners and media representatives.
The campaign was launched with the objective of cultivating good toilet etiquette and as part of corporate social responsible effort; Initial has illustrated our commitment in helping to raise good hygiene standards for the public washrooms in Singapore at the carnival.
It was rewarding and fulfilling for the RI Singapore team to do our part in advocating the importance of hand wash and maintaining good washroom habits among the public. Educational posters were displayed; materials were distributed among the visitors and the Elite Plus range was exhibited for viewing.
Goodie bags were also distributed for the 1st 50 participants to learn hygiene in a fun manner with the hygenie pack, brochures and coasters provided for. Audience could also experience and learn more about MindScent Solution and hands on with the Elite Plus range, such as the No-Touch Sanitary Disposal Unit.
Pest Management solutions were also shared among interested audiences, such as the common pest types and their risks and how relevant pest control measures are among some of the participants whom business is related to food safety, brand protection and infrastructure security.
Managing Director, Mr Joseph Ong receives the appreciation award on the behalf of RI Singapore for contributing to the association in its outreach initiatives and aligning with their objectives for a good cause.

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